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二手書博民逛書店(Zappos.com)罕見Delivering Happiness: A Path to Profits, Pa
  • 二手書博民逛書店(Zappos.com)罕見Delivering Happiness: A Path to Profits, Pa
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二手書博民逛書店(Zappos.com)罕見Delivering Happiness: A Path to Profits, Pa

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二手書博民逛書店(Zappos.com)罕見Delivering Happiness: A Path to Profits, Pa

二手書博民逛書店(Zappos.com)罕見Delivering Happiness: A Path to Profits, Passion, and Purpose【傳遞幸福,謝家華,英文原版】[三雙鞋:美捷步總裁謝家華自述]Y23200 Tony Hsieh Grand Central ISBN:9780446585323 出版2010

作 者:Tony Hsieh

出 版 社:Grand Central

出版時間:2010

印刷時間:

印 數:

裝 訂:

版 次:

開 本:

頁 數:253頁

字 數:

I S B N:9780446585323

年 代:

裝 幀:平裝

尺 寸:22.8 x 15.3 cm

冊 數:

紙 張:輕型紙

刻印方式:

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內容簡介:
In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world.

作者簡介:
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000.

23200/2854937485

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