二手書博民逛書店The罕見expressive organization Linking identity reputation and the corporate brandY280742 Schultz, Majken (EDT) Hatch, Mary Jo (EDT) Larsen, Mogens Holten (EDT) Holten Larsen, Mogens (EDT) Oxford University Press, USA 出版2000

作 者：Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT)

出 版 社：Oxford University Press, USA

出版時間：2000

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

280742/1838126519