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作 者:Thomas M. Koulopoulos
出 版 社:Nicholas Brealey Publishing 2009
出版时间:2009
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I S B N:9780891062349
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装 帧:精装
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In what may seem counterintuitive, "The Innovative Zone" demonstrates how the most dynamic innovations have been developed: not by a single stroke of brilliance and great, new products but through a disciplined, easily-learned business process that includes an organizational incubator that supports and sustains the practice of turning ideas into break-through innovations. Debunking the traditional approach from nearly all other books that innovation is just great products, classic examples such as GM and OnStar[registered] and 3M and Post-it-Notes[registered] demonstrate how the authors "Six Lessons of Innovation" can be learned, refined, and developed by leaders and organizations into core competencies for success. show more
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