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二手書博民逛書店How罕見Audiences Decide: A Cogniti
  • 二手書博民逛書店How罕見Audiences Decide: A Cogniti
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二手書博民逛書店How罕見Audiences Decide: A Cogniti

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二手書博民逛書店How罕見Audiences Decide: A Cogniti

二手書博民逛書店How罕見Audiences Decide: A Cognitive Approach to Business CommunicationY15470 Richard O. Young Routledge ISBN:9780415878999 出版2011

作 者:Richard O. Young

出 版 社:Routledge

出版時間:2011

印刷時間:2011

印 數:

裝 訂:

版 次:1 edition

開 本:

頁 數:416頁

字 數:

I S B N:9780415878999

年 代:

裝 幀:精裝

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代購商品
本書原定價125.00美 ,淨重960克,館藏。【圖書分類:商業企業組織與管理】How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of them.

Table of Contents:
Introduction Part 1: Understanding Rational Decision Making 1. Audience Decision-Making Expertise 2. Types of Audience Decisions 3. Cognitive Processes in Audience Decision Making 4. Aids to Audience Decision Making Part 2: Understanding Intuitive Decision Making 5. Heuristics and Biases in Audience Decision Making 6. Person Perception in Audience Decision Making Part 3: Understanding Emotional Decision Making 7. Emotions in Audience Decision Making. Conclusion. References

About the Author:
Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.

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